Together we are limitless

Our philosophy

We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. At the heart of this ambition is our belief that when working with Hotwire, you can achieve limitless success.

How we are different

We seek to inspire by delivering bold yet pragmatic comms advice.
Forget vanity metrics. We exist to make the right people sit up and take action.

Award Winning

Success on behalf of clients has triggered success of our own. We’re thrilled to be recognised as Global Technology Agency of the Year, among other awards.

With our partners, we're better together

Hotwire is very proud of our network of our Global Partners who have been handpicked to ensure their culture and ethics mesh with ours. As a result, working together globally we provide the same values, quality standards and general approach to clients offering the best in breed across regions.

Map of Partners
Map of North America
Map of Latin America
Map of EMEA
Map of Asia
Map of Australia

Experienced Leadership

Hotwire is led by experienced comms and business consultants with decades of expertise,
skilled at unlocking clients’ unrealised possibilities.

I'm the Global CEO for Hotwire. I've spent my entire career immersed in technology, and moved over to Hotwire from Eastwick Communications after its acquisition in 2016. As well as agency experience I've a wide range of in-house knowledge. At Autodesk, I focused on integrated brand communications and led the development of the company’s first sustainability report and I played an integral role in Enphase’s successful IPO and aggressive expansion into Europe.

Heather Kernahan

Global Chief Executive Officer

I’m the Co-President for Hotwire, responsible for managing our clients’ experiences and health, as well as overseeing our People and Culture, in addition to finance in the US. With over thirteen years of experience, I have extensive expertise and a proven track record leading integrated communications programs of scale, from early stage startups to established public companies. Most of all, I love building thoughtful, but incredibly high-performing teams.

Heather Craft


I’m the Co-President for Hotwire, responsible for managing our client growth, securing new business wins and overseeing our agency’s marketing strategies in the US. My breadth of experience demonstrates how creative thinking paired with smart execution can deliver meaningful business results. I love working through high-stakes moments such as M&A, IPO, executive changes, product and company launches, in addition to integrated campaigns.

Laura Macdonald


I'm Hotwire’s Global CFO, responsible for our finances across all of our offices. I trained as a Chartered Accountant with BDO in London. My career in the public relations industry began in 2003 when I joined Burson Marsteller as Finance Director in their London office. I have a real passion for developing and supporting commercial relationships and a proven track record in supporting client teams to win and retain business.

Adrian Talbot

Chief Financial Officer

I’m Hotwire’s UK MD which means I’m responsible for the London office and our team of over 80 staff. And don’t let the American accent fool you, I’ve spent the last six years in London running the UK arm of Text 100 having originally joined them over in New York. Before that I was client side working for Samsung North America. My passion is working with brands to help them solve business challenges. My experience spans both B2B and consumer and I’ve worked with a large variety of top brands including Coca-Cola, Vodafone, Samsung, MTV, British Airways, IBM, Cisco, CNN and Sony.

Tara O'Donnell


Let's get to work

Whether you’re looking for a new consultancy partner to address your communications challenges or a career at Hotwire, we’d love to hear from you.

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