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What Pride Means to Us

Pride month means many different things for each member of the community. Sometimes it means a month to showcase what we’ve…

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Insights

Collaboration Anywhere: How Remote Work Is Impacting Every Aspect of Our Lives 

By Matt Phang & Ashley Woods   Over the past year, we have seen more innovative solutions and techniques to help…

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Consumer

4 reasons why you need to include Facebook in your B2B growth strategy

B2B businesses often neglect Facebook when developing their social media strategy. Over the past few years, I’ve observed this tendency amongst…

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Opinions

Opinions

Hiring is only the beginning

HUE, a nonprofit organization that amplifies people of color to support career paths in marketing, released their inaugural report, State of Inequity: Unsafe, Unseen, and Unheard. As we continue in the great "diversity hire" era, the report offers a harsh look at the systemic challenges Black and brown employees continue to experience after their first day. According to HUE’s State of Inequity Report:More than 75% report a lack of meaningful progress on building a more equitable environment...

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Opinions

Hybrid work is the future – or is it?

That’s the million-dollar question everyone wants to know. From CEO’s to HR Executives, companies are brainstorming best practices for bringing employees back into a hybrid work environment. Or at least that was the consensus from Protocol’s Redesigning the 9-5 panel, where Jen Grant, CEO of Appify, Danielle Brown, Chief People Officer at Gusto, and Javier Soltero, Google VP of Workspace discussed the return to office and their thoughts around how to facilitate a successful transition into a...

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Opinions

Talk vs. Action: Tech Making Strides in DEI Efforts

As a result of the Black Lives Matter movement that came to a head in June of last year, companies have been taking a deeper look into their systems to identify systemic and internalized biases. Now, it’s important for companies to move past acknowledgement and actually take action in making the workplace a diverse and safe space.A recent article in The New Stack outlines the ways in which tech companies honored Juneteenth, which has gained widespread recognition and just last month became a...

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News Room

Hotwire Launches New $1 Million USD Program to Advance Diversity, Equity, and Inclusion in Technology Innovation

The Hotwire Ignite Possibility Program provides pro bono brand, marketing, and public relations services to qualifying tech and tech-enabled organizations that are minority-led or providing a product or service benefitting minority communities.

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Unifying PR And Marketing To The Benefit Of Brands

Hotwire Global CEO Barbara Bates makes the case for the benefits of marketing and communications working together more constructively, saying “what we should be striving for is a shared vision, shared processes, shared resources and shared metrics.”

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For International Women’s Day, executives share what rules business leaders should be breaking

It takes a lot to lead a business. And while there are several things you can do to ensure you’re being the best leader, other rules may best thrown out.

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